Selected work
SEO growth strategy, technical audits, and performance marketing. The approach, the decisions, and the numbers behind each.
Technical SEO at Scale
Technical SEO Across a 2,500+ Page Site
Edstellar · EdTech · SEO / GEO Specialist
2,500+ pages+15% Core Web Vitals+35% organic traffic
Read the case study GEO / AEO StrategyGetting the Brand Cited in AI Answers
Edstellar · Answer-Engine Visibility
AI Overview citationsChatGPT · Perplexity · ClaudeEarly-mover advantage
Read the case study Marketing Tool BuildConflict Checker: SEO Cannibalization Detector
Self-Built Tool · Python · Next.js · pgvector · RAG
8 hrs to 30 secRAG + pgvector0-100% conflict score
Read the case study SEO Growth StrategyBetterhalf.ai SEO Roadmap
Dating & Matchmaking Platform · MyCaptain Capstone
15 target keywordsGoal: 2+ min sessionGoal: bounce <40%
Read the case study Independent SEO TeardownsShaadi.com, EaseMyTrip, CarWale
Consumer Internet Brands · Self-Directed Audits
3 brands+20-30% crawl efficiencyPrioritised roadmaps
Read the case study Performance MarketingBeatXP ₹30L Media Plan
Consumer Electronics · MyCaptain Capstone Simulation
3.2x ROAS−18% CPL₹30L plan
Read the case study