Technical SEO Across a 2,500+ Page Site
Edstellar · EdTech · SEO / GEO Specialist
2,500+ pages+15% Core Web Vitals+35% organic traffic
- Situation: Edstellar runs a large site of more than 2,500 pages. At that scale, small technical problems multiply fast and quietly cap how much of the catalogue search engines can crawl, index and rank.
- Task: Rebuild the technical foundation so crawl budget, indexation and rankings could scale across the whole site, and do it in a way that would hold up over time rather than as a one-off cleanup.
- Action: Audited the full site with Screaming Frog and Google Search Console, then cleared crawl and indexation errors at scale. Rebuilt schema markup, XML sitemaps and internal-linking architecture across the estate, and handed all of it to engineering as proper tickets they could merge instead of a PDF of suggestions.
- Result: Core Web Vitals and page speed improved by around 15%, indexation got significantly cleaner, and that technical foundation is what a +35% organic traffic lift was built on. The impact contributed to a promotion from SEO Analyst to SEO / GEO Specialist.