🚀
Surya L 😎
Launching awesomeness...
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Surya L 👋

SEO · Paid Media · Analytics · AI

I've spent the last 2+ years helping EdTech and HR Tech companies grow. Think better rankings, more leads, real revenue impact. My secret? Mixing solid data chops with a knack for putting AI to work. I like making the complex feel simple and the results feel obvious.

Surya L
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About Me

Data-driven marketer,
AI-powered edge

Digital Marketing Executive with 2+ years of experience across EdTech and HR Tech, specialising in SEO, SEM, and PPC. I've driven a 35% increase in organic traffic, achieved 3.2x ROAS on paid campaigns, and generated 500+ qualified B2B leads monthly.

On the technical side, I've optimised 200+ web pages for Core Web Vitals, built GA4 dashboards for funnel tracking, and delivered a 12% lift in conversion rates using tools like SEMrush, Ahrefs, and Screaming Frog.

What sets me apart is my embrace of AI-driven workflows, leveraging Claude and ChatGPT to scale content production 3x while cutting turnaround time by 30%. I also manage cross-channel social strategies across LinkedIn, Instagram, and Facebook, driving 25% engagement growth and 20% follower increase QoQ. Passionate about continuous learning and seeking roles where data-driven innovation meets creative impact.

🔍
SEO
Rankings & visibility
📢
Paid Ads
Google & Meta
📱
Social Media
Content & community
📊
Analytics
GA4 · GTM · Looker
🤖
AI
Claude · Perplexity · Gemini
Key results at a glance
0%
Organic Traffic Growth
Edstellar, 6 months
0x
ROAS Delivered
BeatXP, Rs. 30L campaign
0+
Qualified Leads / Month
HiringHut, paid search
0%
Reduction in CPL
BeatXP, campaign optimisation
Career

Work Experience

Oct 2024 — Present
Digital Marketing Executive
Edstellar · Bangalore, India
  • Drove +35% organic traffic and +20% campaign ROI via integrated SEO and paid media strategy using SEMrush, Ahrefs and Google Ads within 6 months.
  • Resolved crawl errors, optimised Core Web Vitals (LCP, FID, CLS) using Screaming Frog and GSC, delivering a +15% page speed uplift.
  • Implemented schema markup, XML sitemaps and internal linking across 200+ pages via Google Search Console.
  • Built GA4 dashboards with GTM and applied CRO via Surfer SEO and Jasper, achieving a +12% conversion rate lift.
  • Managed end-to-end HubSpot campaign calendar across 3 teams, achieving 100% on-time delivery on quarterly OKRs.
Portfolio

Featured Projects

Code I've Shipped

Open Source

Side projects built at the intersection of marketing, AI, and developer tooling. Fully public on GitHub.

📄
ResumeBuildz
ATS-friendly resume builder
Free client-side resume builder with 20 templates, AI writing assistant, cover letter generator, and multi-format export. No server, no signup. Everything runs in the browser.
Next.js 16 React 19 TypeScript Tailwind shadcn/ui Zustand Supabase Vercel
🚀
TenXCreator
AI business advisor for creators
AI-powered business advisor for content creators. Three specialised advisors (Growth, Business, Operations) auto-route questions across content strategy, brand deals, taxes, and analytics. India-first with real rate cards, GST/TDS intelligence, and 20+ country support.
Next.js 16 React 19 TypeScript Tailwind Gemini Groq Supabase
🤖
AgentMaster
Claude skill orchestrator
Meta-orchestrator for AI coding agents. Auto-routes tasks to 41+ skills across 21 categories. Supports Claude Code, Codex, Cursor, Windsurf, Antigravity, Gemini CLI, and 5+ more platforms.
Claude Code Cursor Codex Windsurf Gemini CLI AI Agents Orchestration Prompt Engineering
🔖
GrabVault
Chrome extension
Clip text, links, and notes from any webpage and push instantly to WhatsApp or Telegram. Zero dependencies, dark UI, bulk actions, auto-delete, and a floating save button.
Chrome Extension JavaScript HTML CSS
Toolkit

Skills & Expertise

SEO
Technical SEOOn-Page SEOOff-Page SEOKeyword ResearchLink BuildingCore Web VitalsE-E-A-TGEOSchema MarkupWebsite AuditsSEMBacklink AnalysisCompetitor Analysis
Paid Media
Google AdsMeta AdsLinkedIn AdsYouTube AdsA/B TestingBid ManagementROASCPA / CPLAudience SegmentationCTRCPC
Analytics
GA4GTMLooker StudioSearch ConsoleSEMrushAhrefsScreaming FrogCRO
AI & Automation
ChatGPTJasperPrompt EngineeringHubSpotMarketing AutomationSurfer SEOContent ScalingClaudeDemand GenerationLead GenerationFunnel OptimisationPerformance Marketing
📱 Social Media
Social Media MarketingLinkedInInstagramFacebookContent Calendar
</> Dev for Marketers
HTMLCSSJavaScriptReactNode.jsWordPressWebflowTailwind CSSVercelGit / GitHub
/Now

Currently Learning

A snapshot of what I'm focused on right now. Updated quarterly.

📚
Studying
Advanced GA4 BigQuery exports & custom funnel attribution modelling
🛠
Building
AI tools for marketing workflows with Claude Code, Manus, NotebookLM, Perplexity, Cursor & v0
🏆
Certifying
Google Ads Search Certification (Q2 2026) · HubSpot Inbound Marketing
📊
Experimenting
Generative Engine Optimisation (GEO): ranking content in ChatGPT & Perplexity answers
Tech Stack

Tools I Work With

Google AdsGoogle Ads
GA4GA4
SEMrushSEMrush
AhrefsAhrefs
HubSpotHubSpot
Looker StudioLooker
Meta AdsMeta Ads
LinkedInLinkedIn
ChatGPTChatGPT
SlackSlack
Credentials

Certifications

📊
Google Analytics (GA4)
Google Skillshop · Certified
📣
Social Media Marketing
HubSpot Academy · Certified
🎯
Digital Marketing Pro
MyCaptain · SEO & Performance Marketing
Google Ads Search Certification
Google Skillshop · In Progress, Q2 2026
Academic Background

Education

🎓
Bachelor of Engineering in Electronics & Communication
T John Institute of Technology, Bangalore
Before you ask

Frequently Asked Questions

What industries do you work with?+
Deepest work is in EdTech, HR Tech, and B2B SaaS. Comfortable across consumer internet, services, and D2C when the fundamentals apply.
Are you open to remote or relocation?+
Based in Bangalore. Open to hybrid roles here, fully remote globally, and relocation for the right team.
What's your core stack?+
SEO: Ahrefs, SEMrush, Screaming Frog, GSC. Paid: Google Ads, Meta Ads, LinkedIn Ads. Analytics: GA4, GTM, Looker Studio, BigQuery. AI: Claude, ChatGPT, Perplexity, Surfer SEO.
Do you take freelance or consulting work?+
Yes, across the full digital marketing stack: SEO, paid media, analytics, content, and social. Share your brief and I'll scope it.
Do you work with agencies or only in-house?+
Both. Have collaborated with agency partners on audits and campaigns, and worked in-house driving owned channels. Agency work is usually project-based; in-house is retainer or full-time.
How fast do you respond to inbound?+
Within 24 hours on weekdays. Email and LinkedIn are the fastest paths.
Let's Connect

Open to great opportunities

"Open to opportunities where sharp analytics, AI-assisted execution, and full-funnel thinking drive business outcomes."

Usually responds within 24 hours
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