I've spent the last 2+ years helping EdTech and HR Tech companies grow. Think better rankings, more leads, real revenue impact. My secret? Mixing solid data chops with a knack for putting AI to work. I like making the complex feel simple and the results feel obvious.
Digital Marketing Executive with 2+ years of experience across EdTech and HR Tech, specialising in SEO, SEM, and PPC. I've driven a 35% increase in organic traffic, achieved 3.2x ROAS on paid campaigns, and generated 500+ qualified B2B leads monthly.
On the technical side, I've optimised 200+ web pages for Core Web Vitals, built GA4 dashboards for funnel tracking, and delivered a 12% lift in conversion rates using tools like SEMrush, Ahrefs, and Screaming Frog.
What sets me apart is my embrace of AI-driven workflows, leveraging Claude and ChatGPT to scale content production 3x while cutting turnaround time by 30%. I also manage cross-channel social strategies across LinkedIn, Instagram, and Facebook, driving 25% engagement growth and 20% follower increase QoQ. Passionate about continuous learning and seeking roles where data-driven innovation meets creative impact.
Side projects built at the intersection of marketing, AI, and developer tooling. Fully public on GitHub.
A snapshot of what I'm focused on right now. Updated quarterly.
SEMrush
Ahrefs"Open to opportunities where sharp analytics, AI-assisted execution, and full-funnel thinking drive business outcomes."
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