Are you open to remote or relocation?

Based in Bangalore. Open to hybrid roles here, fully remote globally, and relocation for the right team.

What's your core stack?

SEO: Ahrefs, SEMrush, Screaming Frog, GSC. Paid: Google Ads, Meta Ads, LinkedIn Ads. Analytics: GA4, GTM, Looker Studio, BigQuery. AI: Claude, ChatGPT, Perplexity, Surfer SEO.

Do you take freelance or consulting work?

Yes, across the full digital marketing stack: SEO, paid media, analytics, content, and social. Share your brief and I'll scope it.

Do you work with agencies or only in-house?

Both. Have collaborated with agency partners on audits and campaigns, and worked in-house driving owned channels. Agency work is usually project-based; in-house is retainer or full-time.

How fast do you respond to inbound?

Within 24 hours on weekdays. Email and LinkedIn are the fastest paths.

Surya L · Digital Marketing Executive · SEO, Paid Media & AI Growth

Q: What industries do you work with?

Deepest work is in EdTech, HR Tech, and B2B SaaS. Comfortable across consumer internet, services, and D2C when the fundamentals apply.

Available for freelance growth & SEO →

I've spent the last 2+ years helping EdTech and HR Tech companies grow: better rankings, more leads, real revenue impact. I mix solid data chops with a knack for putting AI to work, making the complex feel simple and the results feel obvious.

View my work

Get in touch

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About Me

Digital Marketing Executive with 2+ years of experience across EdTech and HR Tech, specialising in SEO, SEM, PPC, and analytics. I've driven +35% organic traffic, achieved 3.2x ROAS, and generated 500+ qualified B2B leads per month through search, paid media, and full-funnel optimisation.

I pair technical execution with AI-assisted workflows: optimising 200+ web pages for Core Web Vitals, building GA4 tracking systems, and using tools like Claude and ChatGPT to scale output faster without losing quality. The goal is simple: clearer attribution, better conversion efficiency, and growth that compounds.

SEO

Rankings & visibility

Paid Ads

Google & Meta

Social Media

Content & community

Analytics

GA4 · GTM · Looker

Claude · Perplexity · Gemini

+0%

Organic Traffic Growth

Edstellar · 6 months

0.0x

ROAS Delivered

BeatXP · ₹30L campaign

B2B Leads / Month

HiringHut · paid search

−0%

CPL Reduction

BeatXP · optimisation

Career

Drove +35% organic traffic and +20% campaign ROI via integrated SEO and paid media strategy using SEMrush, Ahrefs and Google Ads within 6 months.
Resolved crawl errors, optimised Core Web Vitals (LCP, FID, CLS) using Screaming Frog and GSC, delivering a +15% page speed uplift.
Implemented schema markup, XML sitemaps and internal linking across 200+ pages via Google Search Console.
Built GA4 dashboards with GTM and applied CRO via Surfer SEO and Jasper, achieving a +12% conversion rate lift.
Managed end-to-end HubSpot campaign calendar across 3 teams, achieving 100% on-time delivery on quarterly OKRs.

Portfolio

SEO Growth Strategy

Betterhalf.ai SEO Roadmap

Dating & Matchmaking Platform · 3-Month Project

15 first-page rankings2+ min sessionBounce 50% → <40%

Built a full 3-month SEO roadmap covering keyword research, on-page optimisation, backlink building and technical SEO fixes using Ahrefs and SEMrush.
Achieved 15 first-page rankings for target keywords within 3 months of execution.
Improved session duration to 2+ minutes through content depth and internal linking improvements.
Reduced bounce rate from 50% to below 40% via landing page optimisation and UX improvements.

Technical SEO Audits

Shaadi.com, EaseMyTrip, CarWale

Consumer Internet Brands · Multi-Brand Audit

3 brands+20–30% crawl efficiencyPrioritised roadmaps

Conducted in-depth technical SEO and on-page audits for 3 high-traffic consumer internet brands using Screaming Frog and Ahrefs.
Identified critical gaps in crawlability, metadata, site speed and mobile usability across all three properties.
Delivered prioritised audit reports with actionable recommendations projected to improve crawl efficiency and indexation coverage by 20-30%.

Performance Marketing

BeatXP ₹30L Paid Campaign

Consumer Electronics Brand · Meta & Google Ads

3.2x ROAS−18% CPL₹30L managed

Managed end-to-end ₹30L paid media campaign across Meta Ads and Google Ads for BeatXP's Unbound Smartwatch and Echo XPods.
Owned audience segmentation, creative A/B testing and budget optimisation throughout the campaign lifecycle.
Delivered a 3.2x ROAS through continuous bid management and performance iteration.
Achieved an 18% reduction in CPL by refining targeting and eliminating underperforming ad sets.

Code I've Shipped

Side projects built at the intersection of marketing, AI, and developer tooling. Fully public on GitHub.

SEO-Suite

Automated SEO audit & indexing suite

Comprehensive Python-based SEO audit tool with a live streaming web dashboard. Automates Google indexation checks via Playwright, performs technical crawl audits, and tracks ranking trends with automated Slack/Email alerts.

Python 3FlaskPlaywrightJavaScriptGSCAPI

Code Live demo

ResumeBuildz

ATS-friendly resume builder

Free client-side resume builder with 20 templates, AI writing assistant, cover letter generator, and multi-format export. No server, no signup; everything runs in the browser.

Next.js 16React 19TypeScriptTailwindshadcn/uiSupabase

Code Live demo

TenXCreator

AI business advisor for creators

In development

AI-powered business advisor for content creators. Three specialised advisors (Growth, Business, Operations) auto-route questions across content strategy, brand deals, taxes, and analytics. India-first with real rate cards and GST/TDS intelligence.

Next.js 16React 19TypeScriptGeminiGroqSupabase

Code

AgentMaster

Claude skill orchestrator

CLI tool

Meta-orchestrator for AI coding agents. Auto-routes tasks to 41+ skills across 21 categories. Supports Claude Code, Codex, Cursor, Windsurf, Antigravity, Gemini CLI, and more.

Claude CodeCursorCodexWindsurfAI AgentsOrchestration

Code

GrabVault

Chrome extension

Extension

Clip text, links, and notes from any webpage and push instantly to WhatsApp or Telegram. Zero dependencies, dark UI, bulk actions, auto-delete, and a floating save button.

Chrome ExtensionJavaScriptHTMLCSS

Code

See all repos on GitHub

SEO✦
Google Ads✦
GA4✦
Meta Ads✦
Ahrefs✦
SEMrush✦
HubSpot✦
Looker Studio✦
Screaming Frog✦
GTM✦
ChatGPT✦
Claude✦
Surfer SEO✦
Perplexity✦
CRO✦
GEO✦
Technical SEO✦
LinkedIn Ads✦
YouTube Ads✦
Schema Markup✦
Core Web Vitals✦
A/B Testing✦
ROAS✦
Bid Management✦
Jasper✦
BigQuery✦
AEO✦
Demand Gen✦
Lead Gen✦
Funnel Optimisation✦
Webflow✦
WordPress✦
Prompt Engineering✦
Backlinks✦

SEO✦
Google Ads✦
GA4✦
Meta Ads✦
Ahrefs✦
SEMrush✦
HubSpot✦
Looker Studio✦
Screaming Frog✦
GTM✦
ChatGPT✦
Claude✦
Surfer SEO✦
Perplexity✦
CRO✦
GEO✦
Technical SEO✦
LinkedIn Ads✦
YouTube Ads✦
Schema Markup✦
Core Web Vitals✦
A/B Testing✦
ROAS✦
Bid Management✦
Jasper✦
BigQuery✦
AEO✦
Demand Gen✦
Lead Gen✦
Funnel Optimisation✦
Webflow✦
WordPress✦
Prompt Engineering✦
Backlinks✦

Toolkit

SEO

Technical SEOOn-Page SEOOff-Page SEOKeyword ResearchLink BuildingCore Web VitalsE-E-A-TGEOSchema MarkupWebsite AuditsSEMBacklink AnalysisCompetitor Analysis

Paid Media

Google AdsMeta AdsLinkedIn AdsYouTube AdsA/B TestingBid ManagementROASCPA / CPLAudience SegmentationCTRCPC

Analytics

GA4GTMLooker StudioSearch ConsoleSEMrushAhrefsScreaming FrogCRO

AI & Automation

ChatGPTJasperPrompt EngineeringHubSpotMarketing AutomationSurfer SEOContent ScalingClaudeDemand GenerationLead GenerationFunnel OptimisationPerformance Marketing

Social Media

Social Media MarketingLinkedInInstagramFacebookContent Calendar

Dev for Marketers

HTMLCSSJavaScriptReactNode.jsWordPressWebflowTailwind CSSVercelGit / GitHub

/Now

A snapshot of what I'm working on right now. Updated quarterly.

Studying

Advanced GA4 BigQuery exports & custom funnel attribution modelling

Building

AI tools for marketing workflows with Claude Code, Manus, NotebookLM, Perplexity, Cursor & v0

Certifying

Google Ads Search Certification (Q2 2026) · HubSpot Inbound Marketing