BeatXP ₹30L Media Plan
Consumer Electronics · MyCaptain Capstone Simulation
3.2x ROAS−18% CPL₹30L plan
- Built an end-to-end ₹30L paid-media plan across Meta Ads and Google Ads for BeatXP's smartwatch and audio SKUs as a MyCaptain capstone.
- Owned audience segmentation, creative A/B testing and budget allocation across the simulated campaign lifecycle.
- Modelled a 3.2x ROAS through a bid-management and performance-iteration framework.
- Projected an 18% CPL reduction by refining targeting and eliminating underperforming ad sets.