Can you get my brand cited in AI answers (ChatGPT, Perplexity, AI Overviews)?

Yes, that's GEO and AEO, and it's core to what I do. I structure entities, schema, and content so answer engines can extract and cite it, then track citation share across Google AI Overviews, ChatGPT, Perplexity, and Claude. It's SEO for a world where the answer, not the blue link, wins the click.

You build your own marketing tools?

When the off-the-shelf tool is too slow, too expensive, or doesn't exist, I build it in Python, TypeScript, and Next.js. 40+ shipped so far, including a cannibalization detector, a GSC agent, and a full SEO audit suite. It means I automate the grunt work and move faster than a pure marketer or a pure engineer.

What industries do you work with?

Deepest work is in EdTech, HR Tech, and B2B SaaS. Comfortable across consumer internet, services, and D2C when the fundamentals apply.

What's your core stack?

SEO: Ahrefs, SEMrush, Screaming Frog, GSC. Paid: Google Ads, Meta Ads, LinkedIn Ads. Analytics: GA4, GTM, Looker Studio, BigQuery. AI: Claude, ChatGPT, Perplexity, Surfer SEO.

Do you take freelance or consulting work?

Yes, across the full digital marketing stack: SEO, paid media, analytics, content, and social. Share your brief and I'll scope it.

Do you work with agencies or only in-house?

Both. Have collaborated with agency partners on audits and campaigns, and worked in-house driving owned channels. Agency work is usually project-based; in-house is retainer or full-time.

Are you open to remote or relocation?

Based in Bangalore. Open to hybrid roles here, fully remote globally, and relocation for the right team.

How fast do you respond to inbound?

Within 24 hours on weekdays. Email and LinkedIn are the fastest paths.

GEOAEOSEOAI Search

GEO vs AEO vs SEO: the 2026 definitions

SEO, AEO, and GEO are three overlapping jobs, not synonyms. Here is what each one actually optimises for, with a side-by-side comparison and where to start.

Sep 3, 2026 4 min read

On this page

SEO, AEO, and GEO are not three names for the same thing. SEO optimises for a ranked link, AEO optimises for a direct answer (a featured snippet or a voice result), and GEO optimises for a citation inside an AI-generated answer. Same content foundation, three different targets. Here is the clean version, with a table worth keeping.

Search engine optimisation (SEO): win the ranked link

SEO is the practice of earning organic positions in a search engine's list of links, so a person clicks through to your page. The mechanics are crawlability, relevance, and authority, and the unit you win is a position. It is still the foundation, but on a growing share of queries the links now sit below an AI answer, so the position alone wins less traffic than it used to.

Answer engine optimisation (AEO): win the direct answer

AEO is the practice of structuring content so an engine can lift a single, self-contained answer: a featured snippet, a People Also Ask entry, or a spoken result. The unit you win is the answer box, not the position. It rewards tight definitions, question-form headings, and structured data, so a page can be extracted cleanly rather than just ranked.

Generative engine optimisation (GEO): win the citation

GEO is the practice of getting an AI answer engine (ChatGPT, Perplexity, Google AI Overviews, Claude) to extract, trust, and cite your content inside its generated answer. The term was coined in the 2023 Princeton and IIT Delhi paper GEO: Generative Engine Optimization. The unit you win is a citation, and the surface is a synthesised paragraph, not a list of links.

GEO vs AEO vs SEO at a glance

	SEO	AEO	GEO
What you win	a ranked link	the direct answer	a citation in an AI answer
Where it shows	the blue links	snippet / PAA / voice	ChatGPT, Perplexity, AI Overviews, Claude
Winning format	a well-optimised page	a tight, self-contained answer	quotable, well-sourced passages
Leans hardest on	links plus relevance	structure plus schema	third-party mentions plus clarity
How you measure	rankings, clicks	snippet share	citation share

Where they overlap (and why you still need all three)

All three sit on the same base: crawlable, fast, well-structured content with clear entities. Get that wrong and none of them work. The GEO paper found that adding statistics, quotations, and citations to a page lifted its visibility in AI answers by roughly 20 to 40%, and those same habits make a page more snippet-friendly and more linkable. The work compounds: one well-built page can rank, earn the snippet, and get cited.

The difference is where the leverage sits. SEO still rewards links and on-page relevance. GEO leans much harder on being mentioned across other people's sites: roughly 85% of AI brand citations come from third-party pages, not your own domain, per AirOps' analysis of over a billion citations. That is why distribution, not just publishing, is the real GEO lever.

Where to start

Build the SEO base first: fast, crawlable, one clear topic per page. Layer AEO by opening every section with a self-contained answer and adding schema. Layer GEO by making claims quotable, citing your sources in the text, and earning mentions off-site. If you want the step-by-step for the GEO layer, I wrote it up in how to get your brand cited in AI answers. On the technical side, llms.txt and AI crawler control covers which files actually decide how AI sees your site.

Working on this for a brand and want a second pair of eyes? See how I run GEO and AEO audits.

Keep reading

GEOAEOAI Search

GEO and AEO: How to Get Your Brand Cited in AI Answers

Search is splitting in two. Here is the practical playbook I use to get brands cited inside ChatGPT, Perplexity, and Google AI Overviews, not just ranked on page one.

Aug 15, 2026 4 min read

GEOAEOTechnical SEO

llms.txt and AI crawler control: what actually works in 2026

I wired llms.txt, an AI-crawler allow-list, and IndexNow into my own site. Here is what each one really does, what answer engines quietly ignore, and what is worth your time.